- Kellogg celebra el Día Mundial de la Alimentación con el lanzamiento de una campaña en la que se impulsan donaciones en efectivo para la Red de Bancos de Alimentos de México a través de la plataforma Mercado Pago.
- En México, Kellogg donará 1 millón de porciones de sus productos a 133,200 beneficiarios en 18 estados a través de la Red de Bancos de Alimentos de México (BAMX).
La Organización de las Naciones Unidas para la Alimentación y la Agricultura proclamó el 16 de octubre como el Día Mundial de la Alimentación, con el objetivo de concientizar a la población y fortalecer la solidaridad hacia esta causa. Con motivo de esta celebración y comprometido con las comunidades donde opera, Kellogg, una de las compañías líderes de alimentos a nivel global, suma esfuerzos para combatir el problema del hambre a través de su iniciativa social Kellogg’s Mejores Días®, que entrega alimento en diferentes países a familias de comunidades vulnerables, desde el 2013.
“Comprometidos con nuestra estrategia de responsabilidad social, en Kellogg nos unimos a la celebración del Día Mundial de la Alimentación donando alrededor de 1 millón de porciones de nuestros productos a 133,200 beneficiarios en 18 estados, 15 eventos de voluntariado con colaboradores y sus familias, colecta de alimentos y una campaña de sensibilización interna. Dicho apoyo es destinado para fortalecer programas de alimentación”, dijo Jessica Daniel, responsable de Filantropía para Kellogg Latinoamérica.
“Nuestros consumidores también pueden unirse a esta celebración donando en efectivo a través de la plataforma Mercado Pago de Mercado Libre. Este dinero será destinado a la Red de Bancos de Alimentos de México (BAMX). Por cada peso que el consumidor done, Kellogg aportará una porción de sus alimentos”.
Con una donación de 2 millones de productos destinados a Bancos de Alimentos ubicados en 7 países de Latinoamérica: Brasil, Colombia, Costa Rica, Ecuador, El Salvador Guatemala y México pertenecientes a The Global FoodBanking Network, Kellogg refrenda su compromiso de combatir el hambre y de esta manera otorgar desayunos a quienes más lo necesitan.
“En el Día Mundial de la Alimentación ayuda a quien más lo necesita #MejoresDías”
Fuente: RoastBrief
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